Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today.
There were some interesting operational and growth lessons, but for me, the real gems are when you get to see how Marc Benioff thinks.
I didn’t know much about him before I read the book, but after a few chapters, it’s clear that he’s got a superpower:
The soft, squishy, qualitative parts of company building.
He is incredible at nailing market positioning, delighting customers, and creating a passionate, loyal team that will follow him into war.
So in this summary of Behind The Cloud, I go over 3 specific areas where Marc used this superpower to transform Salesforce from a tiny apartment startup into the company that invented SaaS as we know it today.