Imagine that your company’s revenue has flatlined, or growth has stalled.
You keep running experiments, but none of them are working out.
Your current playbook is no longer working as well as it used to.
Well, Geoffrey Moore would tell you that you’re in the Chasm: a pit of despair that a lot of companies (especially B2B tech companies) inevitably find themselves in, an eventually have to dig themselves out of.
In his book Crossing The Chasm, Moore helps you figure out how to get past the chasm — or avoid it in the first place.
Here’s my notes and takeaways from the book.