The Marketing Student

Studying the skills, mindsets and habits of the best marketers in the world

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Crossing The Chasm – A Quick Summary (With Examples)

Imagine that your company’s revenue has flatlined, or growth has stalled.

You keep running experiments, but none of them are working out.

Your current playbook is no longer working as well as it used to.

Well, Geoffrey Moore would tell you that you’re in the Chasm: a pit of despair that a lot of companies (especially B2B tech companies) inevitably find themselves in, an eventually have to dig themselves out of.

In his book Crossing The Chasm, Moore helps you figure out how to get past the chasm — or avoid it in the first place.

Here’s my notes and takeaways from the book.

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A Simple Daily Journal Template That Will Kickstart Your Day

I was skeptical when I first heard about journaling.

“Journal? Why would I write in a diary? That’s for teenage girls!”

I was really dismissive in the beginning.

But over time, I started seeing a pattern from studying the habits of people I looked up to:

They all have some kind of journaling or meditation practice. 

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10 Marketing, Sales and Company Growth Lessons From Jason Lemkin

If you’re building a B2B SaaS business today — it’s impossible to ignore Jason Lemkin.

Jason has been through a lot as a founder (notably SaaStr, EchoSign/Adobe), and has seen a lot as a VC. His advice is priceless for people who are running teams. He’s not your guy for tactical advice (“how to close a sale”) but he’s definitely your guy for strategy and management advice (“how to hire a sales leader who will help you increase sales by 20% every month”).

Here’s 10 things I’ve learned from Jason over the years.

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Noah Kagan’s 4-Step Marketing and Product Launch Plan

I’m a fan of Noah Kagan because he’s repeatedly proven that he can launch successful businesses.

Noah got Mint off the ground, launched Gambit, and is now working on 7 and 8-figure companies Appsumo and Sumo.

Successful people like Noah operate in patterns. If you look closely, you can see them and learn from what they’re doing.

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The Advanced Guide to Marketing Like Neil Patel

This blog is all about studying the best marketers in the game, then breaking down their approach in order to learn from them.

And I can’t think of a better person to begin with than Neil Patel.

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