Jul 24 Grading Your Marketing Team out of 10 As a marketing leader, a perennially useful exercise is to get your team to grade the marketing function out of Jul 24, 2022 2 min read
Jul 17 Putting Lipstick on a Pig Actually Works Sometimes Marketers and advertisers are sometimes accused of "polishing a turd" or "putting lipstick on a pig." Jul 17, 2022 1 min read
Jul 10 How Do You Write a Memo? You're probably aware of Amazon's memo culture, which is fetishized in the tech world as yet Jul 10, 2022 2 min read
Jun 26 Learn To Be a Micromanager “Micromanaging” is not the dirty word you think it is. A whole generation of workers has been brainwashed to think Jun 26, 2022 2 min read
Jun 19 What Does Good Look Like? During my time at HubSpot, I worked closely with one of those leaders that instilled a productive kind of fear Jun 19, 2022 1 min read
Jun 12 Pick The Place With The Smartest People I'm writing this in summer of 2022, where the job market (especially in tech) is volatile. On one Jun 12, 2022 2 min read
Jun 05 One Star vs Five Star Managers One of the things that Brian Chesky, CEO of Airbnb, attributes to his company's success is that he Jun 5, 2022 2 min read
May 29 Levels of Impact If you're a mid to senior marketer, here's a useful exercise that acts as as a May 29, 2022 3 min read
May 22 Time, Targeting, Trackability: A Short Guide For Picking Channels From around 2008 to about 2016, marketers were obsessed with content marketing. With good reason. Content marketing built major companies May 22, 2022 3 min read
May 15 Perfect Marketing Can Still Fail I feel a little bad for the marketing team behind the Game of Thrones prequel. At time of writing, it& May 15, 2022 3 min read