Apr
26
The Sunk Cost Fallacy
What is the Sunk Cost Fallacy?
Our tendency to follow through with an action — even when it no longer makes
6 min read
David Fallarme
Hi, I'm David. I currently lead content marketing at On Deck. I've built teams at companies big and small, from public co's ($HUBS, $EA) to early stage startups. I share what I've learned here.
Sep
20
How To Execute Faster
Your team has a giant to-do list but isn't making progress fast enough. Or maybe
you're
2 min read
Sep
19
Good Marketer, Bad Marketer
I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad
Product Manager
[https://a16z.com/
2 min read
Sep
06
The Difference Between Junior Marketers and Senior Marketers
My favorite memories in marketing are when I realize that I’m thinking like a
total idiot.
There have been
4 min read
Aug
29
What’s The Difference Between B2B vs B2C marketing?
The typical answer to this question is: “B2B is more logical, B2C is more
emotional” — the problem with this answer
6 min read
Aug
23
How Brands Grow: A Short Summary
Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for
me, because he was
6 min read
Aug
16
High Output Management: 3 Key Concepts From The Book
Andy Grove’s High Output Management (1983) influenced a generation of leaders in
Silicon Valley who could relate to Grove’
7 min read
Aug
09
Digital Marketing in the Philippines: The Land of Social Media Superusers
You can wrap your head around digital marketing in the Philippines by
understanding 3 things:
(1) Filipinos are the world’
Jul
28
Digital Marketing in South Korea: A Crash Course
How does digital marketing in South Korea work?
In a word: differently.
South Korea is one of the very few
11 min read
Jun
22
Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of
Zoho has quietly become one of the biggest SaaS companies in the world: they
have roughly 7,000 employees and
15 min read