David Fallarme

David Fallarme

Hi, I'm David. I currently lead content marketing at On Deck. I've built teams at companies big and small, from public co's ($HUBS, $EA) to early stage startups. I share what I've learned here.
May
25
Behind The Cloud: Book Summary

Behind The Cloud: Book Summary

Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today. There were
8 min read
May
17
The E-Myth Revisited: Book Summary and Top Takeaways

The E-Myth Revisited: Book Summary and Top Takeaways

The E-Myth Revisited by Michael Gerber is one of those books that I’ve heard about for years. I’ve
4 min read
May
11
5 Free Competitor Analysis Tools For Finding What’s Working

5 Free Competitor Analysis Tools For Finding What’s Working

The fastest way to get better is to study the best, then put what you’ve learned into action. That
4 min read
May
10
A Simple Way To Build Your Go-To-Market Strategy

A Simple Way To Build Your Go-To-Market Strategy

As a marketer trying to understand how to build a go-to-market strategy, it can get frustrating. That’s because the
7 min read
May
04
The Score Takes Care Of Itself: Book Summary

The Score Takes Care Of Itself: Book Summary

The first time I read this book, it blew my mind. The Score Takes Care Of Itself by Bill Walsh
6 min read
Apr
27
Ultimate Sales Machine by Chet Holmes: Book Summary

Ultimate Sales Machine by Chet Holmes: Book Summary

I enjoyed The Ultimate Sales Machine by Chet Holmes because it was very self-aware. As Chet himself notes in the
16 min read
Apr
25
Influencer Marketing Case Studies That Built 7-Figure Brands

Influencer Marketing Case Studies That Built 7-Figure Brands

With so many ways to build a following today, the world is swimming with influencers. As you’ll see in
3 min read
Apr
19
Crossing The Chasm – A Quick Summary (With Examples)

Crossing The Chasm – A Quick Summary (With Examples)

Imagine that your company’s revenue has flatlined, or growth has stalled. You keep running experiments … but none of them
6 min read
Apr
15
A Simple Daily Journal Template That Will Kickstart Your Day

A Simple Daily Journal Template That Will Kickstart Your Day

Like most people, I was skeptical when I first heard about journaling. “Journal? Why would I write in a diary?
2 min read
Apr
11
10 Marketing, Sales and Company Growth Lessons From Jason Lemkin

10 Marketing, Sales and Company Growth Lessons From Jason Lemkin

If you’re building a B2B SaaS business today — it’s impossible to ignore Jason Lemkin. Jason has been through
5 min read