The Marketing Student

A newsletter about marketing, leading teams, and frameworks that help you do your best work

Writing

  1. 2022

    1. Grading Your Marketing Team out of 10
    2. Putting Lipstick on a Pig Actually Works Sometimes
    3. How Do You Write a Memo?
    4. Learn To Be a Micromanager
    5. What Does Good Look Like?
    6. Pick The Place With The Smartest People
    7. One Star vs Five Star Managers
    8. Levels of Impact
    9. Time, Targeting, Trackability: A Short Guide For Picking Channels
    10. Perfect Marketing Can Still Fail
    11. The 3 Variables That Marketers Have to Balance
    12. Don't Give Up Your Locus of Control
    13. The Hidden Value of "Weekly Reports"
    14. Do The Right Things Wrong
    15. The Buying Window
    16. The Stakeholder Empathy Exercise

  2. 2021

    1. Make Room For Happy Marketing Accidents
    2. Here's 5 Reads I Keep Coming Back To
    3. 3 Short Questions To Gut-Check Any Marketing Activity
    4. Big-But-Invisible Marketing Wins
    5. Play The Long Game
    6. How To Build a Culture That Scales: 3 Takeaways From My Time at HubSpot
    7. How To Read a Chart
    8. 5 Tough Questions To Ask Yourself Regularly
    9. No, Content Marketing Doesn't Take "A While" To Show Value
    10. Avoid asking "Broken Telescope" Questions
    11. The Hourglass Framework: How To Get Promoted
    12. How To Know When it's Time To Switch Jobs
    13. Good Branding Feels Unnatural
    14. A Tale of 3 Marketers: The Artist, The Soldier, The Gambler
    15. The Halo Effect: Stop Falling For It (and Start Taking Advantage)
    16. Growth has an Order of Operations
    17. Survivorship Bias: Why Reading Too Many Stories of Success is Bad For You
    18. Skill, Audience, Network: 3 Currencies That Define Your Career
    19. The Circular History of Press Narratives
    20. The Great Zero Marketing Lie
    21. The Annoying Truth Behind Case Studies and "Best Practices"
    22. How To Evaluate a Company Before You Join Them
    23. What is the job of the Marketing team?
    24. Deep Work is a Trap: To Thrive in a Remote World, Learn To Context Switch
    25. The Sunk Cost Fallacy

  3. 2020

    1. How To Execute Faster
    2. Good Marketer, Bad Marketer
    3. The Difference Between Junior Marketers and Senior Marketers
    4. What’s The Difference Between B2B vs B2C marketing?
    5. How Brands Grow: A Short Summary
    6. High Output Management: 3 Key Concepts From The Book
    7. Digital Marketing in the Philippines: The Land of Social Media Superusers

  4. 2019

    1. Digital Marketing in South Korea: A Crash Course
    2. Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of
    3. How To Set Successful Marketing Team Goals (3 Frameworks)
    4. How To Create a Marketing Budget (5 Methods)
    5. How SEO Works: A Simple Model For Confused Marketers
    6. Thinking Fast and Slow Summary: 7 Important Concepts From the Book

  5. 2018

    1. Best Marketing Books To Become a Better Marketer (With Summaries)
    2. 10 Dale Carnegie Quotes For Understanding People
    3. How To Win Friends & Influence People: Summary with Stories

  6. 2017

    1. SEO Lessons from Backlinko, Ahrefs and Rand Fishkin
    2. A List of Marketing Concepts and Business Strategies
    3. How To Effectively Take Notes On Books, Blogs and Podcasts
    4. Behind The Cloud: Book Summary
    5. The E-Myth Revisited: Book Summary and Top Takeaways
    6. 5 Free Competitor Analysis Tools For Finding What’s Working
    7. A Simple Way To Build Your Go-To-Market Strategy
    8. The Score Takes Care Of Itself: Book Summary
    9. Ultimate Sales Machine by Chet Holmes: Book Summary
    10. Influencer Marketing Case Studies That Built 7-Figure Brands
    11. Crossing The Chasm – A Quick Summary (With Examples)
    12. A Simple Daily Journal Template That Will Kickstart Your Day
    13. 10 Marketing, Sales and Company Growth Lessons From Jason Lemkin
    14. Marketing 101: Learn from Noah Kagan of Sumo & Okdork
    15. How Neil Patel Grows Businesses like Quick Sprout and Kissmetrics

  7. 2011

    1. A teardown of Zynga marketing: how Zynga sucks you in and keeps you there

  8. 2009

    1. How Kit-Kat Made Me Realize Marketing Is Evil